Tell us a little about yourself — how did you get to where you are today?
I live in New York by way of New Delhi. I go to the Fashion Institute of Technology and am always flitting about interning somewhere. I love (good) music, the Beats and arguing vociferously about politics. I think I initially got started blogging because I was getting interested in the business side of things as well as fashion as an industry as opposed to shopping for new clothes. No one I knew at school or among my circle of friends were getting in to it. It eventually transformed into a personal style blog as I started using it as more of a creative outlet to play around with styling.
I love to write and have freelanced for years, but hope to work in marketing when I graduate.
What do you love most about what you do?
The absolute freedom to do absolutely whatever you want creatively with your platform. Being able to connect with like-minded people. I’ve met so many amazing people by virtue of the blog and been able to work with incredible brands.
How do you describe your style?
I don’t, haha. I always say my style is a work in progress.I love minimal silhouettes, clean lines, mostly neutral colors save for a cool print ever so occasionally. My style sort of shifts with where I live though (to a small extent) - I was always a heels girl in Delhi. I’m 5 foot 4, a dwarf of sorts. But New York pavements are not heel-friendly and now I’ve accumulated a various assortments of boots.
Who are your style icons?
I love Christine Centenera’s style. I’m also a big admirer of the Scandinavian aesthetic - simple, minimal separates that fit perfectly. I don’t really have a style “icon.” I love aspects of lots of peoples’ styles, but I love it as theirs. Marianne Faithfull, Jane Birkin. Bloggers like Hanneli Mustaparta. A very small number in entertainment - Kate Bosworth, Diane Kruger, Zoe Saldana.
From where do you draw inspiration for your style?
A mixture of music and street style. The runway - I’m more inspired by a “designer’s girl” than a real person. The Isabel Marant girl. The Carven girl. The Givenchy girl. And so on.
Do you have a favorite piece of clothing?
I couldn’t pick a favorite but I do have ones I’m partial too. My Misskl.com studded boots and Schutz shoes metal cap toe loafers are two current favorites. How much can you tell about me by the fact that both my favorites are pairs of shoes?
Where do you like to shop?
Thrift in New York and Brooklyn can be a total hit or miss but when it’s a hit, it’s pretty damn fantastic. Also high-street and little online stores are always good. I’m in college so I’m pretty broke which makes for creative ways to rework and get new clothing.
The Shoptiques motto is Be Yourself, Be Different. What’s one thing that truly makes you unique?
Lots of personality paradoxes maybe? I’m ambitious and have worked since I was 15, but I’m pretty outgoing when I have a moment to breathe. I’m a feminist and a staunch liberal but I work in/aspire to continue to work in the luxury/fashion industries.
What challenges have you faced so far in your business and how have you overcome them?
I think just keeping up with everything can be a task that’s not for the feeble. School, two internships, freelance work and some semblance of a social life. It’s been tough but I think I’ve somewhat salvaged things. I love being busy so that’s good.
What advice would you give to someone who has a dream or talent they want to pursue?
Work hard but be realistic in your goals. Don’t compromise for anything or anyone. And get there first.
60 Second Spotlight
What’s one thing people don’t know about you that they’d be surprised to find out?
If I didn’t choose to go fashion school, I’d probably be at a liberal arts school studying International Politics.
Ten years from now, where would you like to be?
In New York.
What’s the one item that's always in your bag?
Dark chocolate or milk chocolate?
Dark, always dark.
Favorite day of the week?
Black. Absence of color and all that.
Plaid, polka dots or floral prints?
Polka dots can be cute on a shift dress in a mod way.
Are you a handbag girl or shoe girl?
If you could meet one person, who would it be?
Who are the most important people in your life right now?
As they are always - family and friends. Also, Instagram.
"I love the geometric cutout; it's fun and playful but it's still minimal. The silhouette is just really clean to the point where you could wear it to work but also change your pants and wear it out. The transitional quality is everything, especially in New York."
Silk Tunic Top, Daniela Corte