Tell us a little about yourself—how did you get to where you are today?
I grew up in So Cal and am the middle of five. Both my parents are very business-minded individuals, but they also possess this extremely creative side to them. I remember when my mom pulled me aside when I was younger and showed me her collection of magazines and past work she did at Conde Nast here in New York in the 70s before she met my dad. The work she did had so much meaning, and was so fashion forward even today, and from then on I remember just appreciating her views on style and fashion differently. So I guess you can say I developed this love for fashion at a younger age, but I never really expressed it or really formed my own opinion until later.
What do you love most about what you do?
When it comes to my blog, I wish I could say a lot of thought went into planning it, but honestly, I just knew I wanted to create something, anything, and I did it. It was during a time when blogs were still a newer concept, but there were definitely blogs out there, I just didn't know of them yet and they weren't as highly publicized as they are now. When you're working and not in an area that involves bloggers, you realize how small the blogging world [still] is. Anyway, I still think my blog is a work in progress -- I love both fashion and food so everything always feels pretty seamless when I'm putting it together, and I love that most about blogging.
How do you describe your style?
I love a mix of things, but I always find myself drawn to a edgy meets feminine mix, of high and low fashion. A Chloe Sevigny meets Kate Moss, per say.
Who are your style icons?
I've always loved Audrey Hepburn and Sophia Loren, but Marlon Brando…can't forget him.
From where do you draw inspiration for your style?
Old movies, pictures, walking around the city, people watching.
Do you have a favorite piece of clothing?
Currently, I really love my Yigal Azrouel men's coat… it's been keeping me warm during this frigid winter.
Where do you like to shop?
I'm a big on-line shopper -- Shopbop and Net-a-Porter.
The Shoptiques motto is Be Yourself, Be Different. What’s one thing that truly makes you unique?
I don't conform to fit in.
What challenges have you faced so far in your business and how have you overcome them?
Every day is a challenge, that's what keeps things interesting. I think looking at a challenge positively always makes a big difference.
What advice would you give to someone who has a dream or talent they want to pursue?
Define the dream, then make sure every step forward is one step closer.
Do you think fashion empowers women, and if so, how?
Definitely. It's a form of self-expression.
60 Second Spotlight
What’s one thing people don’t know about you that they’d be surprised to find out?
I'm not sure how surprised people will be, but I don't have my ears pierced… I think I always use that one so it might old news now.
Ten years from now, where would you like to be?
Ten years, that's a long time…. but physically, I'd like to be in New York.
What’s the one item that's always in your bag?
My credit card and metro card
Dark chocolate or milk chocolate?
Milk chocolate malt balls inside a dark chocolate cake with ganache frosting.
Favorite day of the week?
Blue, but it's always changing
Plaid, polka dots or floral prints?
Are you a handbag girl or shoe girl?
Shoes but bags come a close second.
If you could meet one person, who would it be?
Sophia Loren… she seems like she could be really sassy yet still elegant.
Who are the most important people in your life right now?
Family, my boyfriend, and friends.
Serena's Spring Style: Explained