Research shows that 70 percent of organizational and cultural changes fail to achieve their desired outcomes. Why does this happen and what can you do about it?
For almost two decades, Steven Gaffney has worked with clients on numerous change initiatives, both small and large, including mergers, acquisitions, and reorganizations. Through this work, it became apparent that changes usually fail due to the execution rather than design of the change. There is simply a foundational gap in resources and knowledge about how to generate and maintain the motivation, momentum, and morale surrounding the initiative.
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