Boutique Spotlight: La Fausse Boutique

A lot has changed since owner Vincent took over and there's nothing fake anymore about this amazing boutique. However, designers do still work on site in the workshop/office space at the back. 

For customers unsure of how to wear to a certain piece, the designer easily pops out, explains the collection and gives direction for the best way to wear it. In addition to the designers actually working inside the boutique, La Fausse Boutique also sponsors another designer incubator nearby, selling all creations from the incubator inside the boutique.

All of this means that customers can request specific pieces. For instance a group of U.S. friends visiting from New York had an instant crush on reversible belts by Folle Clo who had enough time to make them belts with their own choice of Liberty fabric and leather combination by the end of their trip. 

Owner Vincent is an interior designer and architect and designed most of the boutique's furniture himself, mostly from delivery pallets. "It reflects well on the style of the boutique. We want to encourage sustainable products, made locally with the best quality materials. As an artist, I thought those pallets made exceptional material and should not be wasted as they usually are." 

Vincent sees the designers he hosts as artists. Anne Drew, designer of original Drew Maury jewelry, is also a painter and musician. The boutique recently organized a whole event around her, exposing her pictures on the wall, playing her music and letting people admire her latest jewelry pieces. The boutique is tightly connected with the artistic and musical communities surrounding it in the trendy Pigalle neighborhood and regularly hosts events inviting its customers. 

"I see myself as a safety net for emerging talents: I'm extremely demanding with the entrepreneurs I select, both on the product and on the designer's personality, receiving as many as 10 applications per day. But once they're in, they receive full support," says Vincent. 

The place is very creative and collaborative, too. Vincent's assistant designs t-shirts and cushions when she has time off boutique work. "The aim is to have people exchange ideas, for instance having them creating an object together using everyone's best abilities. The result would be truly unique to the boutique!" 

The front space resembles a concept store, with amusing gadgets and objects pairing jewelry and accessories. The second room is cozier and will soon feature a dressing room and clothing creation. Vincent wants to give it a feminine and intimate feel, a boudoir atmosphere, with carpet and a chandelier, where one can sit on the antique pink couch and give advice to a friend trying on a dress. 

Folle Clo, the designer of reversible belts and rain cape available on Shoptiques, is preparing a collection of unique dresses. She also designed those amazing aprons that look like dresses so you can cook in style!

Customers usually spend a long time in the boutique, having coffee while enjoying music and chatting with designers. La Fausse Boutique's employees love to hear customers' comments and try to incorporate them as often as possible in their work, like when foldable ballet shoes were created for female customers who complained about how their feet were always hurting after partying.

Clients are generally under 40 and the boutique is a big favorite of foreigners, whose attention is caught from the street by a stunning., giant Eiffel Tower. Many are also intrigued by the name, step in out of curiosity and then step out amazed by their discovery of an authentic and original atmosphere. 

All in all La Fausse Boutique is indeed not really a boutique. It's much more than that: a surprising experience, a creative network and a community of clients and designers sharing values and tastes for sustainable and stylish products!

Click here to shop the boutique!