What inspired you to open the boutique?
An independent boutique allows the owner to express individuality. I was inspired by the idea of one-of-a-kind customer service and the fashion experience a good boutique can offer. FOUR LA demonstrates this by its community outreach, purple carpet event and out-of-the-box marketing.
How long have you been operating?
Two years as of April 24, 2012!
How did the name FOUR LA come about?
FOUR LA has three special meanings, but to keep it brief for the sake of style and simplicity, it is a multifaceted lifestyle boutique offering looks for comfort, spotlight, success and celebration.
Describe your clothes in three words.
Can I use four instead Just joking! Contemporary. Quality. Lifestyle.
How do you describe your typical customer?
My Mid-Melrose boutique does not have a “typical” customer. We have many international and domestic tourists visiting from places like Australia, Chicago, New York and Asia. I could describe them as jet-setters.
What are some must-have pieces in your own closet right now?
Any of my mother’s blouses from the seventies, a peach culotte jumper, a pink silk blouse with obnoxious crystals accenting the neckline, a khaki bandage halter dress, a blood-orange maxi, and soon-to-be lime-green Koosh ball flip-flops.
What does fashion mean to you?
Fashion is the main attraction and livelihood of a boutique. Even grander, fashion is the catalyst to style.
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